Guides & FAQs
Straight answers for contractors.
Work out what to spend, what needs fixing first, and who handles the next step before you put more time or money into marketing.
Start with the numbers
How much should a contractor spend on Facebook ads?
See what different ad budgets can buy, what a booked estimate costs, and what to fix before spending more. Work through the numbers for your business.
Read the guideBefore you decide
Quick answers before you go further.
Do I need a better website before I run ads?
We check whether homeowners can see your work, find the right service, and get a reply. If your website and reviews already do that well, we build on them.
Start with the foundationWho follows up with the leads?
With the website system, we send the first text and alert your team. Your team takes over. With Meta Ads & Booking, we qualify leads, follow up, and book estimates that meet your agreed requirements.
See how booking worksWhat am I paying Apollo, and what goes to ads?
Your service fee pays for the work we handle. Your ad budget pays Meta to run your campaigns. You see both before you commit, along with any setup or performance fees that apply to your plan.
See what’s included and what it costsCan you guarantee the same results for my business?
No. Your market, services, budget, and how your team handles estimates affect the result. We show real client results and explain what the numbers measure so you can judge them properly.
How we measure results