Are the right homeowners finding you?
Look at where inquiries come from and whether they match the work and areas you serve.
Start with sources already bringing good customers.
Apollo’s approach
KNOW WHAT TO FIX BEFORE YOU SPEND MORE ON ADS.
Are the right homeowners finding you? Can they tell what you do and why you’re worth hiring? Are those leads turning into jobs worth taking? We look at where the process breaks down, then agree on what to fix first.
The business behind the marketing
YOU HAVE A BUSINESS TO RUN.
Your crew needs an answer. A supplier is calling. An estimate still needs to go out. Marketing should help keep work coming in without giving you another job to manage.
When the schedule needs work, more leads can help. First we check whether requests get answered, estimates turn into worthwhile jobs, and your team can take on more work. That helps us recommend where to start.
- CrewNeeds an answer
- SupplierCalling now
- EstimateStill needs to go out
New request received
When a homeowner reaches out
First reply sent
Follow-up assigned
The homeowner gets an acknowledgement. Someone on your team knows to follow up.
Before we recommend more marketing
START WITH THREE QUESTIONS.
Do they have a reason to choose you?
Check whether your services, project photos, customer reviews, and next step are easy to understand.
Follow the request through the estimate and sales conversation.
Are those jobs worth winning?
Look at job value, how many estimates become sold jobs, what you spend to win a customer, and what remains after doing the work.
Decide which jobs and marketing are worth pursuing.
Picture the homeowner’s journey
THEY HEARD GOOD THINGS.
THEN THEY LOOKED YOU UP.
- 01
Recommended
A neighbor recommends you. The homeowner searches your name. They find a few reviews, but can’t tell if you do the project they have in mind.
- 02
Request sent
They send a request anyway. It reaches an inbox no one checks until later. They don’t know if you received it, so they keep looking.
- 03
Still looking
You might never know how close that homeowner was to booking an estimate. While the request sits unanswered, they may book with another contractor.
What the homeowner sees
GIVE THEM A REASON TO CALL. THEN GET BACK TO THEM.
Homeowners need to know you do the work they want, see why they can trust you, and get an answer when they reach out. Your website, reviews, and follow-up should help them do that.
If nobody calls them back, the website and reviews can only get you so far.
- 01
Find
Can homeowners in your service area find you?
- 02
Trust
Can they understand your services and see proof of your work?
- 03
Contact
Can they request an estimate without getting stuck?
- 04
Respond
Does someone call them back and discuss the project?
- 05
Meet
Do you both have the address, date, and time?
We check each step and agree who handles the next one, so the request reaches someone who can help.
Our judgment comes before the work
FIX THE BIGGEST PROBLEM FIRST.
If homeowners can’t find you, we work on getting your business seen. If they find you but don’t reach out, we check your website and reviews. If leads go unanswered, we start with the response.
We recommend paid ads when you need more homeowners to find you and your team can turn that attention into worthwhile work. More traffic won’t fix a confusing message, an unanswered request, or jobs that cost too much to win.
The Smart Website + Review System covers your website, personalized review requests, and estimate form. We recommend it when those are the problems we find. If those pieces already work, we build on them. When you have room for more work and need more people to find you, Meta Ads & Booking brings ads and follow-up through booking together.
With ads, we track what each qualified booked estimate costs. To judge the full cost of winning a job, we count ad spend, Apollo’s fees, and any performance fees alongside the sales results you share.
See how it works togetherResponsibility
YOU SHOULD KNOW WHO OWNS THE NEXT STEP.
With the website system, your team takes over after the first reply. With either ads plan, we follow up with your leads and book qualified estimates. Your team prepares estimates, sets prices, manages the crews, and delivers the work.
Before launch, we agree how appointments reach your calendar and how your team tells us what happened after the estimate.
We report leads, booked estimates, attended appointments, sold jobs, and collected revenue separately, using the outcomes your team shares. That helps us see where people stop and which campaigns lead to paid work.
If the problem is staffing, production, or another part of the business we don’t handle, we’ll say so before recommending more marketing.
- Apollo owns
- Your agreed website and reviews, or Meta ads and follow-up through booking
- Your team owns
- Estimates, prices, sales, crews, and delivery
- Where our work meets yours
- Agree on who takes over the lead, when, and with which project details
- New lead
- Booked estimate
- Attended appointment
- Sold job
- Collected revenue
From our clients
WHAT CONTRACTORS SAY CHANGED.
“As owner of North East Landscaping, a 50 person landscaping company serving Seattle for over 15 years, Marco and Apollo Digital Consulting have been a game changer for our business. They optimized our Google Business Profile, ran our Meta ads, and helped us generate more client reviews. We're getting more leads and our online presence has never been stronger. If you're a contractor or business owner looking to grow, Apollo Digital Consulting is who you call.”
“If I could give 10 stars I would! We couldn't be happier with the service Marco and his team have done for our company. He is honest and does exactly what he promises.”
LET’S LOOK AT WHERE THE WORK COMES FROM.
Tell us which jobs you want and what’s getting in the way. In 15 minutes, we’ll see whether we can help and where we’d start.
Book a 15-Min Intro Call
Free. No obligation.