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Meta Ads & Booking

GET ESTIMATES BOOKED WHILE YOU’RE RUNNING THE BUSINESS.

We turn your footage into ads, run your campaigns, and follow up with your leads. We book qualified estimates so your team can focus on selling and doing the work.

For home-service companies doing $750K+ a year

Est. investment

$2,000–$4,000/month

We recommend $2,500+/month in ad spend, paid separately.

Book a 15-Min Intro Call
See what we handle
Example ad layout
North East Landscaping crew securing artificial turf beside a trailer of materials.Real crew. Real project.

North East Landscaping Services

Thinking about artificial turf for your yard?

Turf installation · North East Landscaping. Layout shown as an example.

Where the work falls back on you

You shouldn’t have to chase every lead yourself.

01

You paid for the lead. Then the day got busy.

A homeowner asks about a project while you’re managing a job. By the time you call back, they may have arranged an estimate with someone else.

02

The leads look cheap. The calendar is still light.

A low cost per lead means little if those people never book. We track what you spend to get a qualified estimate on your calendar.

03

You’re the person holding it all together.

You’re checking the ads between jobs, finding footage, and chasing replies after hours. We run the campaigns and follow-up so you can focus on estimates and the work you’ve sold.

From your footage to a booked estimate

We handle the ads and the follow-up.

Tell us which jobs you want and send us your footage. We turn it into ads, follow up with your leads, and book qualified estimates. Your team handles the estimate and the sale.

  1. 01

    Show homeowners the work you want more of.

    You send footage of your crew and projects. We plan the message and edit it into ads that show homeowners who they’d hire and what you can build for them.

    Strategy · Client-supplied footage · Editing

  2. 02

    Get that work in front of local homeowners.

    We run your Meta campaigns around the jobs you want and the areas you serve. We test the ads and follow the results through to qualified booked estimates.

    Meta campaigns · Creative · Estimate forms

  3. 03

    Follow up and arrange the estimate.

    We follow up with your leads, ask the project questions you approve, and book qualified estimates on your calendar. Your team gets the appointment and the details before going out.

    Fast replies · Project questions · Estimate booking

Know what it costs to fill the calendar

A cheap lead still costs you if it goes nowhere.

We track what each qualified booked estimate costs. That tells you what your ad budget is buying before your team spends time going out.

Campaign metric

Cost per qualified booked estimate

Ad spendQualified booked estimates

Qualified means the lead meets the service-area and project requirements we agree with you. The homeowner has agreed to an estimate time on your calendar.

Follow the appointment through to the money collected.

A booked estimate puts a time on the calendar. Attendance tells you whether it happened. A sold job tells you whether your team won the work. Collected revenue tells you what the customer paid. We keep those numbers separate.

Clicks and cost per lead help us diagnose the campaigns. Your all-in acquisition-cost view also includes Apollo’s fees and any performance fees, alongside ad spend.

How we report results and costs

Keep the conversation moving

Get the first reply out while you’re still on the job.

First text sent as fast as 3 seconds.

The first text gives the homeowner a way to reply. We ask about the project, follow up, and arrange the estimate around your calendar. You get the details before your team goes out.

From Meta ad to booked estimate Example
First text after the form is sent
  1. Your companySponsored · Facebook / Instagram
    Completed courtyard with patio seating and planting beds
    Ready for a backyard you’ll actually use?Request an estimate
    Opens your website’s estimate form
    Your website•••
    Form submitted · 10:42:00

    “We’re planning a new patio.”

    NameAlex Morgan
    ProjectNew backyard patio
    Request sent
  2. Messages•••
    Your companyText message
    First text · 10:42:03+3 sec
    Thanks for reaching out about your patio. What’s the property address?
    First reply sent
    While you’re on the job

    Your lead hears back while you’re busy with the work in front of you.

  3. Project conversation
    Later in the conversation

    We check the project fits.

    We’re in your service area. We’d like a paver patio this spring.
    • Service area
    • Type of work
    • Project timing

    We check the service area, work needed, and timing against your agreed requirements.

  4. Your calendar
    Later, once the homeowner agrees

    Estimate booked on your calendar.

    THU22
    Patio estimateAlex Morgan10:00–10:30 AM · Example appointment
    Appointment + project details sent to your team.

    You show up ready for the estimate. Your team handles the sale.

First text sent as fast as 3 seconds. Qualification and booking happen later in the conversation. A booked estimate is not an attended appointment or a sold job.

Client campaign results

See what their ad spend brought in.

Two client campaigns. One full month. Here are the numbers.

Premium Landscape Design Contractor

September 1–30, 2026

17 leads at $43.65 each.

Ad spend
$741.98
Meta-reported leads
17
Average cost per lead
$43.65

Primary account’s lead campaign only.

Landscaper

September 1–30, 2026

19 leads at $91.95 each.

Ad spend
$1,747.07
Meta-reported leads
19
Average cost per lead
$91.95

Lead campaign only. Separate engagement campaign excluded.

Source: Meta Ads Manager, checked October 6, 2026. Reporting timezone: Pacific. Attribution: 7-day click or 1-day view, all conversions. Cost per lead is lead-campaign ad spend divided by Meta-reported leads. Apollo fees are separate. These are individual campaign results for the dates shown, not a forecast or an average across clients. Leads are not booked estimates or sold jobs.

Work for real contractors

See what our clients say.

Hear from contractors we’ve worked with. Each case study lists the services we provided and the results that client reported.

North East Landscaping Services

“We're getting more leads and our online presence has never been stronger.”

Carlos M.

Read their case study

Fit and investment

You have a crew to keep working and room for more jobs.

For home-service companies doing $750K+ a year

Revenue helps guide the recommendation. We also look at your margins, crew capacity, and what you already have in place before recommending more advertising.

Meta Ads & Booking covers strategy, editing your footage, campaigns, qualification, follow-up, and booking. On-site filming is available through the Full System or a separate shoot.

Est. investment

$2,000–$4,000/month

We recommend $2,500+/month in ad spend, paid separately.

Book a 15-Min Intro Call
How proposals and costs work

Apollo handles

  • Strategy and editing your footage
  • Meta campaigns and estimate forms
  • Agreed project questions and follow-up
  • Estimate booking and project details

Your team handles

Supply the footage, approve the content and project requirements, and keep your calendar current. Your team attends estimates, sets prices, closes sales, and delivers the work.

Full System

Keep your marketing moving without managing every piece.

For home-service companies doing $2M+ a year

You’ve built the crews and have room for more work. We handle your website, reviews, content, campaigns, and lead follow-up through booking, so you have one team accountable for the plan.

We come to your jobsites to film your crew and projects. Those photos and videos give homeowners a reason to remember your business before your estimator arrives.

Est. investment

$4,000–$10,000+/month

Plus performance fees. Ad spend is separate. We quote performance terms, filming frequency, travel, deliverables, and your ad budget individually.

Book a 15-Min Intro Call

One plan, from your website to the estimate.

  • Website, reviews, and estimate requests
  • On-site photo and video production
  • Strategy, editing, and Meta campaigns
  • Qualification, follow-up, and booking
  • Reporting on qualified booked-estimate costs

Your team attends estimates, sells the jobs, and delivers the work. We agree on responsibilities and the content schedule before starting.

Compare hiring a team with Apollo

Before we work together

What you’ll want to know.

Who is this for?

For home-service companies doing $750K+ a year. The Full System is for home-service companies doing $2M+ a year, adding your website, reviews, and on-site content production. Your team needs room to attend estimates and deliver the work. Revenue helps guide the recommendation. We also look at your margins, crew capacity, and what you already have in place before recommending more advertising.

What does it cost?

$2,000–$4,000/month, plus ad spend. We recommend $2,500+/month in ad spend, paid separately. The Full System is $4,000–$10,000+/month, plus performance fees and ad spend. Your quote sets out the work, fees, and terms before you commit.

Is on-site filming included?

Meta Ads & Booking includes editing footage you supply. On-site filming is included in the Full System, with frequency, locations, travel, and deliverables agreed in your quote. You can also book a separate photo or video shoot.

Who answers leads and books the estimate?

We follow up with your leads and book qualified estimates. Together, we set the service area, project requirements, calendar availability, contact permissions, and handoff to your team. Your team attends estimates, sets prices, closes sales, and delivers the work.

Does a fast reply mean the appointment is booked?

The first text starts the conversation. The homeowner still needs to respond, meet your project requirements, and agree to an estimate time. We track first replies, qualified booked estimates, attended appointments, sold jobs, and collected revenue separately.

Do you guarantee a number of estimates or jobs?

No. We do not guarantee appointment volume, attendance, jobs, or revenue. We manage the campaigns, follow up with leads, and book qualified estimates. Your market, offer, budget, and sales process affect the results.

Start with a conversation

Tell us which jobs you want more of.

We’ll talk about your market, your capacity, and what happens to leads today. You’ll know what Apollo would handle before you decide.

Book a 15-Min Intro Call
Text us