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Working together

KNOW WHAT YOU’RE SAYING YES TO.

Start with a free intro call to see whether we can help. You’ll know what we recommend, what it costs, and who handles what before you decide.

From first conversation to launch

HERE’S WHAT HAPPENS WHEN WE WORK TOGETHER.

  1. 01

    Book a 15-Min Intro Call

    Tell us which jobs you want and what’s getting in the way. We’ll talk through how homeowners find you and what happens when a lead comes in.

    What you getA first conversation about whether we can help. The call is free.

  2. 02

    See the work and costs in writing

    Your proposal sets the work, setup and ongoing costs, timing, and each team’s responsibilities. If we recommend ads, our fee and your ad budget are listed separately.

    What you getA proposal you can read before deciding.

  3. 03

    Send your details and review the work

    You share your business details, photos, footage, and account access. We build the agreed work and send it for approval. With the Full System, we also plan your on-site shoot.

    What you getThe pages, content, and messages to review before launch.

  4. 04

    Launch and keep it working

    We check the forms, notifications, links, and approved messages before launch. Then we maintain your system and report on the work and results covered by your plan.

    What you getA clear view of what we did and what came in.

Who this is for

START WHERE YOU’RE LOSING THE NEXT JOB.

If homeowners already find you but choose someone else, your website, reviews, or follow-up may need work first. Paying for more traffic sends more people through the same gaps.

If you have the crews, the sales capacity, and room for more jobs, we can talk about ads and follow-up through booking. We’ll look at your average job value and what you can afford to spend to win the work.

If your crew is stretched or there’s no room in the budget to test ads, we’ll say so. More leads need to make sense for your business.

Bring these to the conversation

  • Your website, service area, and the jobs you want
  • Where your leads come from now
  • Who answers leads and sells the work
  • Your average job value and room for more work

You don’t need to have every number ready. Bring what you know, and we’ll talk through the rest.

Responsibilities

WE BUILD THE SYSTEM. YOUR TEAM RUNS THE JOBS.

With the website system, your team takes over after the first text.

We build your website, set up the review requests, and connect your estimate form. A new lead gets a fast first text and an alert to your team. Your office follows up, checks the project details, and arranges the estimate.

With Meta Ads & Booking, we follow up through booking.

We edit the footage you supply, run the campaigns, and follow up with your leads. We check your agreed service-area and project requirements, then book qualified estimates onto your calendar. Your team handles the estimate, pricing, closing, and the job.

Before launch, we agree how appointments reach your calendar and how your team tells us what happened after the estimate.

With the Full System, we also handle your on-site content.

We also film and photograph your team and projects, so you have real work to show in your ads and on your website. Your proposal sets the filming schedule and what we deliver.

You provide the details and approvals.

You confirm your services and service area, share account access, and approve the work. You also keep customer details accurate and confirm permission to contact them. For filming, we agree on a time with your crew and clear permission to show the property and people involved.

We stand behind the work we agree to do.

If our work doesn’t match what we agreed, we’ll fix it at no extra charge.

This covers correcting our work to the agreed scope. Ongoing services, ad spend, and third-party costs remain separate. We don’t guarantee appointments, reviews, rankings, or revenue.

What’s Included & Pricing

KNOW WHERE WE’D START AND WHAT IT COSTS.

Tell us where you need help. We’ll look at what homeowners see, who follows up, and whether you have room for more jobs. Then we recommend where to start.

We provide setup and ongoing costs in writing before you commit.

Website plan: Smart Website + Review System

Build your foundation

For contractors doing $100K+ a year

Give homeowners a reason to choose you.

Your work is good. Make sure your website and reviews show it, and new leads hear back while you’re busy.

  • Your projects and reviews on a website built for your business
  • Personalized review requests that help you sell the next job
  • First text as fast as 3 seconds, then your team takes over
  • Estimate form, team alerts, hosting, and support

Ads, ongoing SEO, and photo/video shoots are quoted separately.

Smart Website + Review System

Est. investment

$1,000–$3,000 setup+ $197–$799/month
See the website system

When you’re ready for more leads

For home-service companies doing $750K+ a year

Get estimates booked without chasing every lead.

You have the crew and room for more work. We run your Meta ads and follow up with your leads through booking.

  • Strategy and ad editing from footage you supply
  • Campaigns managed for your business
  • Lead qualification, follow-up, and estimate booking
  • Reporting on cost per qualified booked estimate

On-site filming is quoted separately.

Meta Ads & Booking

Est. investment

$2,000–$4,000/monthWe recommend $2,500+/month in ad spend, paid separately.
See the Meta ads plan

When you want it all handled

For home-service companies doing $2M+ a year

Run your crews. We’ll handle the marketing.

Stop coordinating a website company, an ad buyer, and a content crew. We handle the work together, from filming to follow-up.

  • Your website, reviews, and estimate system
  • On-site photos and video of your crew and projects
  • Campaigns, qualification, follow-up, and booking
  • Cost per qualified booked estimate tracked for you

Filming, deliverables, and any call-center support are set in your proposal.

Full System

Est. investment

$4,000+/monthPerformance fees apply if you need call-center support. Ad spend is separate.
See the full system

Revenue helps guide the recommendation. We also look at your margins, crew capacity, and what you already have in place before recommending more advertising.

Standalone photo and video shoots are quoted separately. Your quote sets the travel, editing, and files you’ll receive. We quote call-center support, filming frequency, travel, deliverables, and your ad budget individually. We put any extra work and its cost in writing for you to approve. Your proposal also spells out payment terms, support, and cancellation terms.

Why work with one team?

YOUR MARKETING SHOULDN’T GIVE YOU ANOTHER CREW TO MANAGE.

Building your own marketing team gives you another crew to manage. You find the people, brief them, and check their work. If someone doesn’t deliver, you’re hiring again.

With the Full System, you have one team handling your website, reviews, content, campaigns, and lead follow-up. You approve the work and focus on the estimates and jobs your team needs to deliver.

Build the team yourself vs. Apollo

Three full-time U.S. hires

Marketing/ads specialist
$6,563/month
Video/content editing
$6,285/month
Customer follow-up
$3,731/month
Combined monthly salaries$16,579

That’s before benefits and the other costs of hiring.

Apollo Full System · Est. investment

$4,000+/monthPerformance fees apply if you need call-center support. Ad spend is separate.

You get the Full System starting at $4,000/month. Compare that with nearly $17,000/month in salaries alone for the three hires shown here.

National salary figures, before benefits and other hiring costs. Apollo’s price covers the services in your proposal.

Salary sources & comparison details

After launch

SEE WHAT WE DID AND WHAT CAME IN.

You see the work completed, review requests sent, and new leads. On the ads plans, we also report booked estimates.

What does each qualified booked estimate cost you?

That’s the main campaign number we track for Meta. A qualified booked estimate has a confirmed time with a homeowner who meets the service-area and project requirements we agree with you.

Ad spend ÷ qualified booked estimates = cost per booked estimate

This number covers ad spend. To see what it costs to win a job, count your ad spend, our fee, and any performance fees together.

A booked estimate is an appointment on your calendar. An attended appointment is one that took place. A sold job is work the homeowner agreed to buy. Collected revenue is money your business received. We keep those numbers separate, using the sales and payment results your team shares with us.

Read the case studies

Results & disclaimers

HOW TO READ THE NUMBERS.

Why results vary.

Results vary based on your local market and customer demographics, budget, services, pricing, competition, seasonality, and capacity. Your sales process and follow-up matter, too.

Results also depend on both teams following the plan we agree on. Your team needs to provide timely access, information, feedback, and approvals, and handle the responsibilities set out in your proposal.

Case studies and testimonials describe individual client experiences, not typical results or a promise of what your business will achieve. We do not guarantee a set number of leads, appointments, reviews, rankings, sold jobs, or revenue.

How we measure campaign results

Ad spend per tracked booking is campaign ad spend divided by the matched appointments shown. A booking does not establish attendance, a sold job, or collected revenue.

Cost per lead is lead-campaign ad spend divided by Meta-reported leads. Apollo fees are separate. These are individual campaign results for the dates shown, not a forecast or an average across clients. Leads are not booked estimates or sold jobs.

Revenue opportunities are potential project value, not collected revenue.

The 7.1x ROAS is one client’s collected revenue divided by ad spend. It is not an average across clients or a measure of profit. Apollo fees and other business costs are not included in ad spend.

Lead results come from Meta Ads Manager, reported in Pacific time using its 7-day click or 1-day view attribution setting, including all conversions. The booking result matches new campaign leads to their appointments in GoHighLevel.

Salary comparison and sources

We divided the national median annual salary for each role by 12 and rounded it to the nearest dollar. Those three salaries add up to $16,579/month.

Benefits, payroll taxes, equipment, software, and hiring costs are extra. These figures use national salary data; local pay can differ.

With three employees, you get their full-time hours and manage their work. With Apollo, we take care of the services in your proposal.

Salary source: U.S. Bureau of Labor Statistics, May 2025.

BLS: Market research analysts and marketing specialists (opens in a new tab)BLS: Film and video editors (opens in a new tab)BLS: Customer service representatives (opens in a new tab)
Your price and what’s included

The investment ranges help you plan. Your proposal sets the services, deliverables, timing, fees, and terms you approve. Ad spend is separate from Apollo’s fees. Full System performance terms, filming, travel, deliverables, and ad budget are quoted for your business.

What “as fast as 3 seconds” means

The three seconds refers to the first text after a website estimate request. Project qualification, follow-up, and booking happen later in the conversation. With the website plan, your team takes over after the first text and alert.

Straight answers

BEFORE WE TALK.

What happens on the 15-Min Intro Call?

Tell us which jobs you want and what’s getting in the way. In 15 minutes, we’ll see whether we can help and where we’d start. The call is free, with no obligation and no required paid audit.

What does the system cost?

$1,000–$3,000 setup, then $197–$799/month, depending on what you need. Meta Ads & Booking is $2,000–$4,000/month, with ad spend separate. The Full System is $4,000+/month. Performance fees apply if you need call-center support. Ad spend is separate. You see the work and terms in writing before you commit.

Do you guarantee reviews, rankings, or jobs?

No. We do not guarantee a number of reviews, a star rating, search rankings or AI recommendations, leads, appointments, jobs, or revenue. We explain the work we control and report the results we can verify.

What if the work doesn’t match what we agreed?

If our work doesn’t match what we agreed, we’ll fix it at no extra charge. This covers correcting our work to the agreed scope. Ongoing services, ad spend, and third-party costs remain separate. We don’t guarantee appointments, reviews, rankings, or revenue.

Who can receive a review request?

Customers you’ve finished a job for and have permission to text. We check that permission and test how customers stop the messages before launch. We ask for an honest review without choosing customers based on the rating we expect.

Does the website plan include ads?

Meta Ads & Booking is a separate plan. We manage the campaigns, follow up with leads, and book qualified estimates. Ad spend is separate from our fee. We recommend ads when your website, reviews, and team are ready for more opportunities.

How does the website help people find us?

We write clear service and location information, answer the questions homeowners ask, and give each page a useful title. We connect related pages, add structured business information where appropriate, and make the content accessible to search crawlers. That gives search engines and answer tools like ChatGPT and Gemini clear information about your business. This initial SEO and answer-engine setup is included in your website build. Ongoing optimization is quoted separately.

Can you help with our Google listing?

We check your Google listing before recommending more advertising. If you need help setting one up, we quote that separately. Google controls verification; ongoing listing management is not included in the website plan.

What if we need ongoing SEO or extra work?

Initial on-page SEO and answer-engine setup are included in the website build. Ongoing optimization, complex integrations, and standalone photo/video shoots are quoted separately. We put any extra work and its cost in writing for you to approve.

Do we need to supply the photos and video?

For the website plan, you send us your project photos. Meta Ads & Booking includes editing footage you supply. The Full System includes on-site filming, with the schedule and deliverables agreed in your proposal. You can also book a separate photo or video shoot.

What will you need from us?

Your service details, project photos, account access, accurate customer information, and one person to approve the work. With the website system, your team takes over new leads. With the Meta plan, we qualify and follow up through booking. Your team handles estimates, prices, sales, and the work itself.

How long will the build take?

We put the timing and what we need from you in writing before you commit. We need your materials, access, page approvals, and any required messaging approval before everything can go live.

LET’S SEE WHAT’S HOLDING BACK THE NEXT JOB.

Tell us which jobs you want and what’s getting in the way. In 15 minutes, we’ll see whether we can help and where we’d start.

Book a 15-Min Intro Call

Free. No obligation.

Text us